TOYOTA TANZANIA LAUNCHES NEW LANDCRUSIER 200 SERIES VX & GX, THE FUTURE OF 4x4s

Toyota Tanzania Ltd, the country’s leading automobile distributor, officially launched the new Landcrusier 200 Series range at an exciting function at the Kilimanjaro Kempinski Hotel on Friday November 23rd 2007.

Speaker at the launch, Hatim Karimjee, Chairman of Toyota Tanzania Ltd spoke about the history of the Karimjee family in the automobile business in Tanzania. The Karimjee family established the Motor business in 1927 in Zanzibar. They were appointed Toyota distributors in 1965 and since then have made substantial new investments in modern service centers, parts warehouses, manpower training and customer relations systems.

He went on to announce that Toyota Tanzania have been awarded the No 2 Service award of all Toyota Distributors in Africa by TMC - The Customer Service Prize for Excellent Achievement 2006. Further testimony to the strides and improvements TTL have made in after sales development & customer servicing.

The Guest of Honor Japanese Ambassador His Excellency Makoto Ito complimented Toyota Tanzania on their achievements over the years and highlighted the company’s reputation for providing durable quality vehicles with reliable and dependable after sales service to business in Tanzania.

The new 200 Series is the 10th generation Landcrusier since the birth of the BJ Series in 1951.

The redesigned Landcrusier VX & GX will set a new standard as the Future of 4-wheel drive station wagons in Africa.  We believe the new range will challenge what consumers in Tanzania think as being acceptable and the norm for top of the range 4x4s.

The Landcruiser has helped Toyota establish a deep connection with many of Tanzania’s rural and regional communities - a connection that continues today. It has been a key factor in building the foundations for the market leadership that Toyota enjoys today in this country.

It is undoubtedly a technological tour de force with 4 class-leading product features.
 

1. It is the Safest in its class

• Up to 14 airbags:
• Active Headrest
• World’s first Multi-terrain ABS
• A redesigned impact absorbing body structure and chassis

2. With World Leading Control & Stability features

• Hill Assist Control (HAC)

3. Has Greater Engine Power

• With a new massive 4.5 litre V8 cylinder diesel engine

4. Has a Bigger Body

• The overall length, width and height have been increased

The new 200 Series not only successfully builds on the DNA of its predecessors stretching back to 1951 but will also add a new fresh dimension to take the Landcruiser into the future.

In the words of Toyota Tanzania’s advertising campaign, step into the future, step inside the new Landcrusier 200 Series VX and GX.

 

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